Clarity. Confidence.
Capability.

FirstMarketing is an independent, strategy first marketing consultancy helping New Zealand businesses make better marketing decisions.

Our mission

Every business we work with becomes better at marketing itself than it was before.

Our philosophy

Marketing isn’t a department. It’s how a business understands itself, expresses itself and behaves consistently over time.

Better marketing makes businesses more profitable. Better marketing makes decisions easier. Better marketing starts with clarity.

Our difference

Independent

No bias toward anychannel, agency or tactic.
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Strategy‑first

Foundation beforeactivity.
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Senior expertise

Decades of leadership across sectors.
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NZ‑specific

Grounded in localmarket realities.
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Outcome‑driven

Clarity that leads toperformance.

Founder

Meet Jonathan Sykes

Senior marketing leader. Regional strategist. Advisor to boards, CEOs and marketing teams.

Jonathan Sykes, Director of First Marketing

BIO

Jonathan has led marketing, brand and strategy across sectors - private, public, regional and national. He has managed multi million dollar budgets and shoestring ones. He has built brands, rebuilt organisations, shaped regional identities and delivered countless national campaigns.
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He founded FirstMarketing to give businesses what they actually need: a ‘go to’ independent, senior level, strategy first marketing leadership.

Approach

Direct. Insightful. Trusted. Pragmatic. Premium.

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What clients value

  • Clarity of thought
  • Strategic discipline
  • Ability to simplify complexity
  • Independence
  • Senior judgement
  • NZ specific insight

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